Creating a high conversion rate on your site is simple, if you get the foundation right. It’s not enough to get people to visit your website -you also have to make your content convincing enough that people want to buy your product, or at least sign up for your list. So let’s look at how you can boost your site’s conversions so you can get better results very soon.
Make the Call to Action Obvious: While you need a call to action at the bottom of your page, that’s not the only place it should be. You should try to insert the call to action in various effective forms across your website in prominent places so that you’re constantly reminding your prospects to take action. The call to action should also be very clear and specific, as you should never assume that something is self evident to the reader. Guide your prospect on every step towards the call to action to get a higher conversion. Get the Important Stuff on the Top: The beginning of your page or the top part holds a lot of value because ultimately that’s where your visitors are going to start reading your sales message. Think of this area as your headline, where you convince people to find out more by starting off with your most powerful selling points. This part of your page is usually what determines whether a visitor will stay on your page or click away. So when someone lands on your site, he/she should immediately be hit with a clear and concise summary of your product/service’s unique selling point to arouse their interest and curiosity. You may be able to significantly improve conversions on your site by applying this one principle.
Use Social Media: Each website wants and needs traffic and exposure and there is no value to traffic that does not convert. Perhaps the most effective method for getting targeted traffic and boosting your conversions is to employ social media. Websites like Twitter and Facebook are goldmines that are waiting to be leveraged to get as many visitors as possible. It won’t take long to figure out that most of the people who use social media are usually pretty positive about what they want and who they go to to get it. So by funneling in relevant traffic from social media, you’ll find that your conversions are slowly and steadily improving, along with the traffic levels.
If you want to improve your site’s conversion rate, you have to take a close look at every element and look for ways to make it more appealing to visitors. To improve your conversions, you have to think like the owners of the largest websites, who make a habit out of redesigning their sites and testing new ideas, keeping those that convert best. Don’t be afraid to try out new looks and features on your site, as you never know what might cause your conversions to skyrocket. The way to consistently increase your conversions is by constantly implementing ideas that might help -some things won’t give you any results, but that’s part of the learning process.