The landing page is generally the culprit when known traffic does not convert well. Simply put, if you want traffic to provide good results and make sure that your product is sold and you acquire more leads, then producing a decent landing page is essential. So how do you go about writing a high converting copy for your landing page? Let’s find out …
Only Ask for What is Required: It is easy to lose interest when you are on a landing page that requests a lot of things. Your landing page must be very concentrated if you plan to receive the most from your readers. You should only get info that is needed to get a particular action such as making a sale or getting a lead. Do not forget that you are not a marking survey company and will not need a background check of your prospect’s information. Your intent is to get convert your visitor and this will not happen if you request too much information. Each extra item could possible decrease your chances of converting your visitors. Be as focused as you can. Be astute in your approach. Your landing page cannot make high conversion claims until your readers are not subjected to a lot of un-wanted question and answer sessions before they can make a decision and act.
Create a Short First Paragraph: The longer time that it takes you to get your readers from the beginning of your ad copy to your call of action, the less opportunity you will have for converting them. So keep your page’s first paragraph short and to the point, preferably 1 to 2 lines. The starting of your copy is the most important part because that’s where your reader decides to read further or stop. When you finish the first paragraph, you can change the length of the next paragraphs. But still, don’t go overboard. None of the paragraphs should have any more than five lines. Follow these guidelines. Putting plenty of white space in your landing page will allow your readers to enjoy a stress free reading experience. This is something that will be soothing for the eyes.
Blend in Your USP: All landing copies should put a lot of emphasis on blending the USP directly into the copy. In other words, the unique selling point of your campaign should be front and center each time. This is so that you visitors can determine what makes your particular so unique. If your landing page does not have any different promotions and nothing to offer in terms of looks either, then when your prospects leave your page, nothing will stick in their minds as being unique. This will simply not get them excited. This will result in less conversions over time. There has to be a unique selling point about your campaign. Figure out what it is and create ad copy based upon it. So, that is it. So use these tips to convert more sales and make your landing pages stand out in the crowd.