What’s the point of having a good sales copy and the best website design if your page isn’t converting well? Your site’s conversion rate can be affected by a number of factors, and it is best to address each one of them so you can get the most out of your efforts. You should prioritize the conversion of your visitors into leads or customers because it is, after all, your reason why you made your website. If you want to take your site to the next level and increase your site’s conversion, then this article is for you.
Remember that a lot of times the conversions tend to go down not because the product is bad, but because it hasn’t been described well. For this reason, your product descriptions need to be clear. When you clearly describe your product, you remove any doubts your prospects may have had about it. So whenever somebody emails you regarding your products, asking for any clarifications, find out if you can incorporate those points into your product description. This is how you work towards serving your customers in the best possible way, and hence increasing your conversion rate. Be sure to also post good images of your products because, as the saying goes, pictures are worth a thousand words. The high cost of delivery of the item is another reason why costumers don’t continue purchasing your product. The conversion rate of your site will be greatly affected in cases where in your customers don’t complete the transaction just because of the cost of shipping. Most customers think that you keep the extra charge for yourself, that’s why they don’t want to pay extra. This is why the cost of both the shipping and delivery on your items should be kept to a minimum. Offering a free delivery is one of the ways to determine how the cost of delivery affects your site’s conversion rate.
Finally; optimize your website’s velocity, because if your website loads slowly then your visitors might go somewhere else and you might miss a chance for some likely customers or leads. With the aim of analyzing how swiftly your pages are loading and to be certain they’re not long and drawn out, you can put to use Internet tools which are available to benefit you in this area. In the instance that your website is not loading fast then you should remove some of the images here and there or remove some pictures to cause it to lad quicker. All in all, from the above article it becomes clear as to how you can go about applying various tactics to boost the conversion rate of your website. You can easily work your way up the ladder and steadily grow your conversions if you dedicatedly apply what you’ve learned here and take some action.
Creating a high conversion rate on your site is simple, if you get the foundation right. It’s not enough to get people to visit your website -you also have to make your content convincing enough that people want to buy your product, or at least sign up for your list. So let’s look at how you can boost your site’s conversions so you can get better results very soon.
Make the Call to Action Obvious: While you need a call to action at the bottom of your page, that’s not the only place it should be. You should try to insert the call to action in various effective forms across your website in prominent places so that you’re constantly reminding your prospects to take action. The call to action should also be very clear and specific, as you should never assume that something is self evident to the reader. Guide your prospect on every step towards the call to action to get a higher conversion. Get the Important Stuff on the Top: The beginning of your page or the top part holds a lot of value because ultimately that’s where your visitors are going to start reading your sales message. Think of this area as your headline, where you convince people to find out more by starting off with your most powerful selling points. This part of your page is usually what determines whether a visitor will stay on your page or click away. So when someone lands on your site, he/she should immediately be hit with a clear and concise summary of your product/service’s unique selling point to arouse their interest and curiosity. You may be able to significantly improve conversions on your site by applying this one principle.
Use Social Media: Each website wants and needs traffic and exposure and there is no value to traffic that does not convert. Perhaps the most effective method for getting targeted traffic and boosting your conversions is to employ social media. Websites like Twitter and Facebook are goldmines that are waiting to be leveraged to get as many visitors as possible. It won’t take long to figure out that most of the people who use social media are usually pretty positive about what they want and who they go to to get it. So by funneling in relevant traffic from social media, you’ll find that your conversions are slowly and steadily improving, along with the traffic levels.
If you want to improve your site’s conversion rate, you have to take a close look at every element and look for ways to make it more appealing to visitors. To improve your conversions, you have to think like the owners of the largest websites, who make a habit out of redesigning their sites and testing new ideas, keeping those that convert best. Don’t be afraid to try out new looks and features on your site, as you never know what might cause your conversions to skyrocket. The way to consistently increase your conversions is by constantly implementing ideas that might help -some things won’t give you any results, but that’s part of the learning process.
The number of sales or leads you can generate for your business is key so it’s important to get a high conversion rate. While there may be many reasons why your website isn’t converting well, the majority of them are small things and are easily fixed.
Register with Google Local in order to take advantage of the opportunity they represent for you to cash in on local organic searches. The added bonus of doing this is that there are still many people who are simply more trusting of businesses that have a physical location. There is some degree of transparency in offering visitors your physical address that makes you seem more trustworthy. Another great way to improve trust is by adding a phone number for telephone contact. You don’t have to spend a lot of money in order to have a phone that is solely for business use with options like VOIP and Skype so widely available.
Make sure you have adequate supply of stock to meet demand because failing to do so can lead to lost revenue. There is a huge potential for negative impact on conversions when you’re waiting on stock to come in. When you are out of stock for a particular product make sure you let your audience know and offer to inform them when the stock has been resupplied.
Finally; display a very unambiguous call to action on your landing page so that individuals who are visiting for the first time recognize what to do.
For instance, if you’re selling a number of products then you can have an ‘add to cart’ button or if you want your prospects to rather call in, then you can have a ‘call now’ button. If you don’t have a dependable call to action button on your website, it will be a pain to talk people into acting on your offer. You’ll overlook a high number of potential customers if you don’t direct your attention toward the call to action on your page and disregard it.
All in all, from the above article it becomes clear that in order to get a good conversion ratio on your website, you must take whatever steps are necessary to ensure a smooth experience for your customers/leads. You have to take them through the complete process without a glitch so as to get them to take actions that you wish for them to take without any hitches. Boosting your website’s conversion rate should be your topmost priority because in the end, what matters is how many of your visitors are actually converting to sales or leads.