Discover How Local SEO Can Generate Targeted Traffic
Nowadays, as more and more companies are offering localized services, local SEO is becoming a highly desirable skill. Even though there are lots of reasons for you to use local SEO, one of the most critical is that you can gain entry into less competitive but highly responsive markets. You can take advantage of local SEO irrespective of the type of business you run because you will always have customers in your local area. This way you will be able to grow your business in a new direction and obtain more targeted prospects. We will be looking at three excellent local SEO ideas that will help you rank in the area you are targeting for the correct keywords.
When it comes to local SEO, the most effective tip you can get is to put yourself in your customer’s place and start thinking like them. To understand the way your customer searches online you need to look into their mind. So, the idea is that you need to try and figure out what a customer/searcher would use to find the type of products you are selling or your site. Let’s assume that you are in the furniture business and you sell a wide range of furniture including tables, chairs, sofas, etc. However, will the searcher be able to find you if they enter “bed” into the search bar when you specialize in office furniture? Will that be a good match? Certainly not. However, if they search for “office computer table” then that will be a suitable match. Don’t be tempted to use broad keywords as they might bring in plenty of traffic but their conversion rates won’t be all that good. You need to employ less popular keywords that are more targeted but offer a greater chance of you getting a customer.
You should be open about asking for reviews on your business if you want your site to be known by everyone locally. If you don't take advantage of this technique, you will be missing a lot of great chances. Most local sites are quite happy for you to interact with your customers and to ask for a review from them. So why not enjoy the benefits of this strategy?
All you have to do is take the time to actually ask your customers for a review. Now, that doesn't mean you have to go out there and do it on a one to one basis. You could put up a simple message like "If you could take the time to post a quick review of our company on Yahoo local/Google/Bing, we would greatly appreciate it." You could post this message either on your thank you page after people have sent you a message or signed up for your ezine, in your signature on your emails and on your site. These reviews, regardless of the fact that they are good/bad/ugly, they do add up to your business and its credibility, which brings in more customers in the future.
Having your site hosted on a server located in the area you are trying to rank for in the search engines is a great idea. You will gain more SEO points because the search engines will relate the location of the server to your site. So make sure you check your server's location before you host your site, because it can make a huge difference.
All in all, we clearly come to understand the value and significance of focusing on local SEO if you want your business to be approachable to the audience in your target location. If you decide to outsource your local SEO, then do not be patient and request information about their previous clients. You will also notice that once you have everything in place, then sometimes traffic can increase a lot and very quickly. You can paint yourself in a corner if you suddenly start getting a lot of inquiries and extra business. This kind of traffic you can get is much different from the regular organic search traffic.