How to Supercharge Your SEO Copywriting
You may be wondering what is SEO copywriting and how it applies to optimizing your site. SEO copywriting is the ability to write content that appeals to both you human audience and search engines. SEO copywriting is considered relatively new but has been around for some time. Without proper time and effort, it can backfire, though, so be careful. In simple terms, search engine copywriting is molding your already written content to appeal to the search engines. Ideally, you have a few keywords you want to be ranked for and this is when you would work them into your content. To avoid being banned from the search engines, understand that this is not about stuffing your content with your keywords. You need to add in your keywords in a way that makes sense. Avoid being viewed as a spammer by the search engines by watching your keyword density. Also, SEO copywriting isn’t like the traditional copywriting because here you’re also trying to convince the search engines along with the human readers. This form of writing can be difficult to learn but the benefits are worth the effort. Study the following tips to help you become an efficient SEO copywritier.
[[It's common knowledge, and based on a lot of experience, that the heading is one of the most important parts in SEO copy. When you write your content, you need to have a purpose, and that purpose should be to guide the reader and at the same time give the search engines what they want. Therefore, when your heading has to get attention and create interest, plus you'll need to optimize the heading for SEO. The level of competition in most niches is approaching insane levels. That is why you need to take heading creation very seriously because it has to get your content read. So make it easy to understand what the content is all about as well as being optimized and conferring a benefit. A well-written headline will arouse the interest to find out more about the content. Your optimization efforts will be rewarded if you put thought into it and optimize your headings. The optimization battle cry is relevancy, and that's what you always need to bear in mind with your headline. However, keep in mind that your headings should be relevant with your content in every way. So the headline keyword phrases have to be the same as your content keyword phrases.#SEO copywriting is about using all the elements related to your content that can help you get ranked better, and hyperlinks happen to be one of them. When you use links in your copy, be sure they lead to sites/pages that perhaps have a good relation to your content, etc. Coming to the internal hyperlinking, it's about linking your inner pages to each other according to the relevancy. This internal linking structure not only helps you with SEO, but it will help your visitors with clear navigation. It will lead to better navigation and an increased level of interest from the reader. This arrangement, or structure, for internal linking will be scored much higher in terms of SEO. The proper use of ALT tags will also give you a few more positive SEO points, so be sure to fill them out. You'll need to get backlinks - period, if you have any hopes of ranking for anything. It usually won't be significant, but you'll get the occasional click through to your site from a backlink. So link building of any kind is important, especially when your aim is to create quality content so you can rank well in search engines.#To avoid looking like a spammer, aim at maintaining a high content to code ratio. So what exactly does this mean? You have a certain amount of text on your page along with the code, the balance that you create between these two becomes the ratio.
Use the source code of your webpage to keep tabs on your exact ratio. In order to achieve a good, worthy ratio, your code needs to be lower than the code. Your ratio is used by search engines when they determine your site's ranking.#One of the keys to success not only with SEO copywriting, but with other marketing aspects, is to fully know your target market. It's really all determined by how much effort you put into it as well as how you go about your research. True enough, you'll need to roll up your sleeves and do some work at it, but just think about the possibilities in terms of success. If you're unsure about your market, then everything breaks down because all of your keyword research and selection will depend on it. The reason for that is because you need to know what the problems are in your market. If you're working with the wrong keyword phrases in your market, you could be optimizing for something that's completely unrelated. Successful copy, among other things, depends on using the correct keywords to begin with. Market and keyword research should be the first steps with any new business venture.#How do you write SEO copy that gets results? The reason why many people fail at creating effective SEO copy is because they don't focus on the content and rather look at other factors. You need to have content that is compelling and good so your readers will actually want to continue reading the material. It's a tough situation because the search engines are always trying to find ways that only allow the best content to be ranked the highest. It's a bit unusual, anymore, but the only way to compel other sites to voluntarily link to you is if your site is really terrific. Your site must have some kind of interesting content that provides very high value for readers. This would obviously lead to increase your inbound links, which is something that the search engines love. One thing to avoid is using your keywords too many times, and there is a range of keyword density that could matter. But what you can do is use synonyms for such situations when you need to use the same keyword multiple times. This is because repeating your keywords would make the search engines think otherwise. But it's all different if you're using synonyms and everything else looks fine. Then you're talking about LSI, or Latent Semantic Indexing, and then it's all well and good with Google. Google will also assess your site in this way, and it's based on how related all the words/content are to the overall theme of your site.]] [[Some people also bold the primary keyword phrase in the first paragraph of the content. Not only will it attract the reader's attention, but you'll pick-up some more SEO points - not many, but it all helps. Doing that will give a reader a clear idea of the topic of the copy. Think of it as contributing to the sum total effect, it will help to hook and bring the reader more into the copy. You'll gain a couple, or one, positive SEO points by doing that so it will of course help you. The thing to keep in mind is to make everything relevant, and that will help your efforts.#
Bullet points, for benefits, are always a good thing to use because they facilitate scanning which is something that all online readers do. Of course you'll need to list your bullet points so they stand out from the other text. Bullet points should be used for listing benefits, and then they'll be easier to read because people can quickly scan them. The net result is your readers will understand pretty fast what the most important items are in your article, or copy. Could there be a benefit to SEO? No real benefit in terms of ranking and SEO, but they do lend a lot with helping your readers and that's a positive thing.#
When you want to create a good copy, use text, don't include flash. Flash will hurt your efforts at search engine optimization. Not only does flash take forever to load, but the search engine spiders won't be able to understand it. Besides that, the search engines aren't build to index anything that is even remotely flash. Simply put, if you use flash on your site, then the search engines can't index it.
So for search engine optimization you need to create readable content using text. It can't be stressed enough, do not use flash, stick with text.#
Do not use frames in your static sites and blogs because it will cause problems with SEO. Frames have never been liked by people because they make navigation confusing and difficult. When search engines spiders reach your page, you want to give them a plain HTML page that they can easily go through. Search engine spiders and bots have a tough time with frames. Obviously when the search engines aren't able explore the frames, there's no chance that your site would get indexed or ranked. So merely stop using frames, and you can have yoru site decoded, etc. You'll also need to be careful with things like Flash movies and other whiz-bang toys. Plus the perception is that frames are outdated and useless. Your navigation and linking structures have a contribution to make with SEO, so set them up the right way.#When creating the title, remember that your aim here is to target both the search engines and as well as the regular reader. So what you'll always want to do is include the title in the H1 tag for each page. Of course your content will also be optimized for the primary keywords/phrases for each page. Increasing your ranking takes time, but applying these simple tips will take you a long way. The H1 tag is very important with SEO, so be sure to use it properly. Be sure to use the H2 tag in all of your subheadings, as well.]]
[[It's possible to use image captions for describing the contents of your images. You really should think about making use of these kinds of image captions. It's because Google goes through images and understands them very well. Yes, just another on-page SEO factor at your complete disposal. And as you guessed again, you should include a primary keyword phrase in them.#When you create content, do your readers a favor and avoid including fluff and other useless stuffers. Don't include any irrelevant information that may be too vague or off topic. The readers of your copy appreciate relevant information as much as the search engines. But that's not about how much content you'll have, indeed - it has no bearing on that point. It's just a necessity that you find the appropriate balance with quality and quantity. Approximately 400 words is a good and standard length to shoot for. Whatever length you decide is appropriate is for you to decide, but assess the situation first. However, it is true that sometimes you can't get around certain things because some things need more explanation than others. Overall, the best approach is to avoid making something long just to make it long.
You'll find that if you just write for the reader and try to help them, then you'll naturally use the right words and the search engines will be good with that.#Your keyword density is something else you will want to watch - it shouldn't be too high or too low. Many sites have been banned because they ignored this rule. Never repeat your keyword unnecessarily. Writing in a natural manner ensures that you will be ranked by the search engines.#You may want to take care that you're putting sufficient amounts of content on your pages. It is possible to have too little content, so be sure you have high quality content plus enough of it. If you're unsure about length of content, then just make it a standard 400 words. Keyword density is another concept you'll have to deal with, so make your content kw density about 4% or maybe even 5%. For your content, be sure to insert your main keyword phrase into the first paragraph.#When you create each web page, be sure to optimize the page title with the main keyword/phrase for each page. Page title and description tags are important as well, so be sure to put each page's main keywords in those tags. This is just part of good on-page SEO, and it will contribute to your overall ranking ability. You can adversely affect your rankings if you decide to do more and then do too much. Don't repeat the keywords a lot or else it starts looking like keyword spam, which is the last thing you want to happen. Keyword density varies with search engines, but you do need to use it in your content but do not use it too much.]] [[You can easily use these SEO tips, or go back and add to existing sites, but just keep going and build on your knowledge. You just need to make sure that you aren't making the mistake of keyword stuffing. Apart from that, you should do fine.#
It always helps to learn tips and tricks along the way, so continue learning and practicing as much as possible.#
All in all, the tips that we discussed above can definitely boost your search engine rankings if applied correctly.#
SEO copywriting isn't always the easiest thing to do. It takes time to actually get your site's content right and make it effective. So go ahead, try it out but make sure you keep the above tips in mind.#Continued learning and practice will only improve your own copywriting efforts.]]