Use Podcasts For Driving Traffic And More Subscribers
Lots of people think that podcasts are something that only the super tech-minded can accomplish. Not only that, but there are other more “glamorous” methods especially with the way video has taken off.
A podcast can offer powerful benefits to your marketing, but that’s if you understand how to use them correctly. It is certainly worth investigating the many excellent reasons to bring podcasting into your marketing strategy. If you want just one more reason, then think about how you can present yourself in a completely new way to your audience. What follows are several proven and actionable tips for your next podcast.
If your mother ever preached to you about correct enunciation, there was a good reason for it. You never want to write a sloppy article, and you never want to mumble when you talk – especially in podcasting. A couple of recording tips are to speak just a little slower than normal, and be sure to speak very clearly. Never speak too slowly because you risk boring your listeners. Just try to remember that when you record you’ll talk in a different manner from the way you would in normal conversation. The thing is this – whenever you speak to someone in person, you’ll get cues from them while you talk which are important. It’s an obvious but overlooked point, when you record something there will be no feedback of any kind.
Be sure to optimize your podcasts before publishing. Did you know you can perform SEO for them so they can be ranked in the search engines? Just like so many other things, you can use tags for any podcast links as well as the actual page where your podcast is hosted. Also, your Liner and Show notes can be SEO’d, as well. Of course, just like with articles, make your podcast targeted to a topic, so when you do that you can optimize your headline. The goal is targeted search engine traffic through podcast optimization. If you do these things you stand the chance of getting more traffic and more exposure.
On the question of original and unique content, you should always do that. Of course that does not necessarily mean you cannot make references to other people and what they say, or do. No matter how you handle it, giving the appropriate credit where it’s due is the legal and ethical way to go.
If you do decide to talk about someone else’s work, it is a good idea to talk about your own thoughts and feelings about that work as well. Remember, this is your podcast, and it is not supposed to be a cast of you reading other people’s material!
Rest assured, podcasting will work to build your business and base of listeners. If you can build a large base, then if you do it right you can convert them to more sales. The better your podcast, the more people will share it with others and the wider your audience will be. Be smart and take advantage of this method because it really does work very well. Marketing with audio in the form of podcasts can be just as effective as anything else out there.