In online marketing, the website is the heart of every business. The place where you try to persuade visitors to either buy, or join your marketing list. It’s a complete no-brainer that a good website, that converts well, is absolutely necessary in online business. But the site is only a one one part of the overall marketing process. Another must have is targeted traffic, and you can’t get by without it. Of course people need to know you’re on the web so they can hopefully buy from you.
Link directories can help increase your traffic if you submit your site to them. You want your site listed with as many actively moderated and privately owned directories as possible. There are many directories that will accept your submission without charging you a fee. This is a good method to get a higher page rank for your site. The fact that all sites in these directories have to be approved also helps, as people will trust your site more when they see it listed in one of them. This can give you some immediate traffic when visitors to these directories click through to look at your site.
Look for people who can contribute good content to your website. If you offer them a link back to their site, they will probably be glad to let you use some of their content, such as an article of three hundred or so words. There are actually two reasons why this is good for you. Your page rank can go up by having more outbound links. The other advantage is that you’ll be getting an inbound link, another desirable benefit. If you publish something written by someone else, there’s a good chance they will note this on their own site, creating a link to your site. This way you can get the article writer’s readers to visit your site as well as getting both inbound and outbound links!
Do you know of any newsletters that exist in your niche? Try to establish a positive relationship with them, and then request if you can write an article, or two, for their subscribers. You’ll never ask for payment, your reward will be the ability to identify who you are and your site’s name. If you write good articles, with good information, you’ll see that many newsletters publishers will let you do this. You never know what may come of it, maybe a paid writing job.
There are so many different ways to build up traffic to your website it can be hard to choose which methods you want to focus on. The best strategy, though, is to use as many different methods as you can, as this gives you the best chance for results. You don’t have to work at these traffic generating techniques all day; in an hour or two daily you can learn how to bring thousands of visitors per month to your site! And when you start getting this kind of traffic, you’re bound to make more money!