Avoid These Social Networking Mistakes to Make More Money

Unless you’ve been hiding under a rock for the past several years, you’ve likely heard of the social networking phenomenon known as Facebook and Myspace. You probably even have a Twitter appointment. The internet marketing forums are abuzz with talk of how to use social networking sites for money making purposes. Don’t just rush out there and start creating profiles and spamming everyone with marketing messages. You have to treat social networking differently than you treat everything else in your internet marketing business. There are a few rules you need to know about first before you start using social networking for marketing.

You’re going to find that social networking is nothing like other forms of promotion in that you’re required to be sociable and have a personality. In this medium it is okay not to be formal.

When it comes to your sales letter, you will think it’s necessary to remain like a businessperson and like you’re not attached to it. You might also think you need to keep that businessy tone in your emails, too. With social networking, on the other hand, you can be a little laid back. You’re trying to let your prospects get to know you. Be as open as you can. Be honest. Let your readers know what you’re like and what kind of humor you possess. Still pay attention to the way things are spelled and your grammar, but you can do whatever you like as long as you don’t offend anyone. You want to avoid establishing a reputation as a social networking spammer, posting annoying messages that people don’t want to see. You’ll be damaging your reputation as an online marketer. So while your instinct may be to be aggressive, you need to fight that. Social networking does not work the same way that Internet marketing does. Go slowly when you join new networks. You’ll find your friends list increasing before you know it.

Don’t just blanket invite people into your email address book on the networks you choose. This will get you labeled as a spammer both on the network and over e-mail. Sure your e-mail contact list is a great place to find potential buyers (especially from contacts who have bought from you before). Also, it’s ok if you find some of your contacts are already on the network you’ve chosen to go with. But never just take your email and send it out to every single person you see. This will cause people to see you in a negative light. Also, having their email address means you’re already in possession of a means of contacting them in the future for marketing purposes. If your contacts are also members on all the networks you are, this can cause them to not want to buy from you because they’ll feel as though you message them too much.

Social networking is a fantastic way to expand your online venture. So anyone that wants to make money over the internet should create profiles on social networking sites that have to do with the niches they deal in. You’ll soon see that these networks are perfect for really understanding and getting to know your clientele, and that’s the best way to really up your income. That’s your primary aim, is it not?