SEO copywriting is much different from regular copywriting because with the former you have to satisfy the search engines so you can rank, plus you have to satisfy the people who read your copy. So let’s get into some SEO copywriting tips so you can perform better in the search engine results.
The best way to give search engines a postive impression of your site is to maintain a high content to code ratio. What is content to code ratio? The ratio is determined by how much text there is on your site to how much code there is.
You can find your exact ratio in your webpage’s source code. In order to achieve a good, worthy ratio, your code needs to be lower than the code. Search engines look favorably on this ratio when ranking your site.
Do not use frames in your static sites and blogs because it will cause problems with SEO. SEO and site frames do not mix together well, so just skip over the frames until you find a suitable replacement. When search engines spiders reach your page, you want to give them a plain HTML page that they can easily go through. When you have frames up, search engines find it really hard to go through the pages inside the frames. Nauturally there’s no way to get ranked if you have frames because the spider and bots can’t read them. So this is an easy fix – don’t use frames! Try to avoid going overboard with the fancy toys on your site, etc. Last but not the least, frames are now considered a thing of the past, just like meta tags. You can help your SEO by using a nav structure that is straightforward and simple to use.
Your site’s primary keywords will be included in the page title – very important. But at the same time, you should make sure that you’re also using your keywords in the <title> and DESCRIPTION tag. This is just part of good on-page SEO, and it will contribute to your overall ranking ability. If you’re ever wondering if you should do “more” in this area, then you need to be careful lest you are penalized. Going overboard with this may appear to be keyword stuffing, and that’s one thing you do not want to have associated with your site. Keyword density varies with search engines, but you do need to use it in your content but do not use it too much.
You will not always have an easy time performing proper SEO copywriting. If you desire to be successful and get those great SEO results, then you’ll need to put something into it in the form of work and effort. Try to remember what you’ve read here, today, and get involved with it.