So You Want a Landing Page With a High Conversion Rate

Creating a good landing page is about more than simple web design. It requires a lot of patience to make sure even the tiniest details are right so that you can get the level of conversions you desire. It’s about understanding the relationship between the customer and his wants. A landing page is less about helping internet traffic find a place to “land” and more about helping internet traffic find a place to “go”. In this article we’ll be looking at three important landing page tips that will help you increase your conversions.

When you build your landing page, your primary goal should be to figure out exactly how to raise your conversion rates. One of the best things that you can do to enhance your landing page would be to add audio/video enhancements. Do not forget, however, that there are two schools of thought about this: when you add these types of things to your landing page it can either build it up or it can bog the page down. So always remember that before you add all the bells and whistles to your landing page, the quality matters more than the quantity. Stay away from clip art or stock art that looks hastily made and video that is fuzzy or shaky. In other words, if you can’t find good stuff, don’t use any stuff at all. Your written copy and audio or visual touches should have the same level of importance on your page. Create a script that will help you out with it. You do not want to waste someone’s time by having them watch something that isn’t relevant to the rest of your page. Get to the point so that your site visitors will have a reason to listen to or watch the content you’ve created. Giving your page readers a bunch of benefits will help entice them to buy from you.

Use short paragraphs on your landing page. Seriously. This is very important because short paragraphs make it easier for your visitors to read your words–long paragraphs are harder on the eyes. In fact, your visitors might just get intimidated by looking at the large chunks of content. The readability of your landing page will rise dramatically if you keep your paragraphs to just 2 or 3 sentences. Keeping your paragraphs short helps you realize this, your ultimate goal.

Testimonial adds credibility to anything so use them. You will get all typed of testimonials but the ones that work the best are from people who used the product and it helped them to reach their goal. An authentic testimonial from a real customer holds more marketing power than anything you could ever do to promote your product. A specific testimonial works better than a broader one because it tells your potential customers exactly what they can achieve from their purchase. Simply put, testimonials with specifics work better. Overall, the previous ideas show that creating a landing page is a matter of small details that can only be learned if you dedicate some effort to it. You may have an existing landing page that needs a few changes but then you’re all set. Make sure you don’t take your landing page for granted.