SEO Copywriting Tips to Boost Your Search Engine Rankings
Writing copy for a website that keeps in mind both the reader and the search engines is a skill that you can really take to the bank. When done right, SEO copywriting is a creative way to include the critical keywords and key phrases that the search engines crave in an easy-to-read article or item that your site visitors will enjoy. The way to do this is to use the right keywords in your copy. SEO copywriting involves more than just adding a lot of keywords and similar words to your content. Google, Bing, Yahoo! and most other major search engines frown upon intentional abuse of the keyword system and will punish these sites accordingly. This is why when you’re planning to write a good copy, you have to take note of the keyword density. The biggest difference between SEO copywriting and any other form of copywriting is that with the former, you must always remember that you are writing for both your readers AND the search engines.
Excellent SEO copy can be written in a number of different ways that convert. This doesn't include a number of unproductive approaches, most notably, computer generated content spinning. Many people use article spinning tools to create "unique content". That sounds great, right? The problem is that typically the software used to "spin" articles produces unique articles, but their readability is seriously compromised and surfers get frustrated and hit the back button in search of something easier to understand.
An effective way to make sure you have a good copy is to hire an SEO copywriting expert who can do the job for you, as he will have the experience to create the type of content you need. SEO copywriting mandates knowledge of search engine optimization. SEO copywriting is not the same as other types of writing. A person may be great at writing other genres, but that won't necessarily help them produce SEO copywrite. You may generate wonderful content, but it may not attract your niche if it does not employ keywords that are relevant to what you or your website wishes to offer potential customers.
Being aware of the inner workings of search engines and targeted keywords is critical when crafting articles. You have to know some things about the market in order to be fully efficacious. Of course, you should do this without compromising the quality of your article.
Your side headings/subheadings should include your keywords as well. This makes your website more user friendly as well as more SEO friendly. Synonyms and related words are good choices to use throughout your article to avoid excessive use of the keywords which lowers the quality of the article. If you repeat the keywords too often, it might make it look like spam. You can have a ratio of 100:1, which means, use one keyword for every 100 words of your content.
A critical factor that many people forget taking care of is, proof reading. Once you're done writing your content, you should always proof read it. This will prevent unexpected spelling and grammar mistakes from slipping through. And it will also ensure that your content reads seamlessly. Any spelling or grammatical errors will make a bad impression on readers.
Finally, remember to write your copy with the reader in mind, as they are your ultimate target, not the search engines. If a thousand different people visit your site each day and they don't make use of your site then your not doing the job correctly. That is why targeting your audience with good content will make it easier for you to make your professional dream a reality.