So You Think Article Writing Is Hard?

Many thousands of marketers take advantage of article marketing as a means to drive traffic. Knowing that article marketing is good for your profit margin is one thing. Actually writing the articles is entirely another. There’s an entire industry of freelance article writers because many online marketers don’t want to learn this skill. That’s all well and good, but can you afford to outsource?

You’ll pay at least $20 for a good 400-500 word article. Fortunately, most people just need to be pointed in the right direction to learn how to do this kind of writing. And that’s why you’re here – we’ll show you how to get started, today.

Be sure to never view your marketing articles like essays you wrote in school. The standard format and structure of the essay is this: “tell them what you are going to say, say it and then tell them what you said.” The structure for an article is much different, it’s more what’s called the “reverse pyramid.” For an essay, typically the most unimportant information is found in the middle area. In an article, there’s always an introduction, then the most important information follows, after that the least important information occurs just before the conclusion. This way the important content is read earlier in the article. For each article, keep the focus on only one major idea, topic, theme, etc. While there are some articles that cover more than one topic, the best idea for article marketing is to keep it to one idea per article. Fleshing out your single idea is a better tactic than including lots of different ideas in a single piece-especially if that piece is a three hundred word article. You’ll have a better chance of showing your expert knowledge if you stick to one developed topic. Using a lot of short ideas shows that you probably don’t know a lot about the topic you are writing about. You’ll also be able to produce more articles if by sticking to one theme. If you can create more articles, then your authority will be greater, you’ll have more articles and backlinks, etc.

Outline your articles before you start writing. An outline will benefit the less experienced writers the most. It doesn’t have to be highly formal, just write out the major topic, points you wish to make, and the order you want to present them. Ok, then tack on the introduction and conclusion – done. If you do this, you’ll discover your focus is improved and your not wandering all over the place. Your article writing speed will also increase from this.

Article writing and marketing are skills anyone can learn on a basic level. Learning this simple skill is something that will serve you well in different areas.

You won’t always have enough to hire a professional writer to create your articles for you. So then you can write your materials and hopefully your business will become profitable faster. You don’t have to be Earnest Hemingway, you just have to be good enough to keep the reader’s eyes on your page.