How to Supercharge Your SEO Copywriting
You may be wondering what is SEO copywriting and how it applies to optimizing your site. SEO copywriting is the ability to write content that appeals to both you human audience and search engines. SEO copywriting is considered relatively new but has been around for some time. Without proper time and effort, it can backfire, though, so be careful. In simple terms, search engine copywriting is molding your already written content to appeal to the search engines. Ideally, you have a few keywords you want to be ranked for and this is when you would work them into your content. To avoid being banned from the search engines, understand that this is not about stuffing your content with your keywords. You need to add in your keywords in a way that makes sense. Avoid being viewed as a spammer by the search engines by watching your keyword density. Also, SEO copywriting isn’t like the traditional copywriting because here you’re also trying to convince the search engines along with the human readers. This form of writing can be difficult to learn but the benefits are worth the effort. Study the following tips to help you become an efficient SEO copywritier.
It's common knowledge, and based on a lot of experience, that the heading is one of the most important parts in SEO copy. When you write your content, you need to have a purpose, and that purpose should be to guide the reader and at the same time give the search engines what they want. Therefore, when your heading has to get attention and create interest, plus you'll need to optimize the heading for SEO. The level of competition in most niches is approaching insane levels. That is why you need to take heading creation very seriously because it has to get your content read. So make it easy to understand what the content is all about as well as being optimized and conferring a benefit. A well-written headline will arouse the interest to find out more about the content. Your optimization efforts will be rewarded if you put thought into it and optimize your headings. The optimization battle cry is relevancy, and that's what you always need to bear in mind with your headline. However, keep in mind that your headings should be relevant with your content in every way. So the headline keyword phrases have to be the same as your content keyword phrases.
When you want to create a good copy, use text, don't include flash. Flash will hurt your efforts at search engine optimization. Not only does flash take forever to load, but the search engine spiders won't be able to understand it. Besides that, the search engines aren't build to index anything that is even remotely flash. Simply put, if you use flash on your site, then the search engines can't index it.
So for search engine optimization you need to create readable content using text. It can't be stressed enough, do not use flash, stick with text.
When you create each web page, be sure to optimize the page title with the main keyword/phrase for each page. Page title and description tags are important as well, so be sure to put each page's main keywords in those tags. This is just part of good on-page SEO, and it will contribute to your overall ranking ability. You can adversely affect your rankings if you decide to do more and then do too much. Don't repeat the keywords a lot or else it starts looking like keyword spam, which is the last thing you want to happen. Keyword density varies with search engines, but you do need to use it in your content but do not use it too much.
All in all, the tips that we discussed above can definitely boost your search engine rankings if applied correctly.