How to Supercharge Your SEO Copywriting
You may be wondering what is SEO copywriting and how it applies to optimizing your site. SEO copywriting is the ability to write content that appeals to both you human audience and search engines. SEO copywriting is considered relatively new but has been around for some time. Without proper time and effort, it can backfire, though, so be careful. In simple terms, search engine copywriting is molding your already written content to appeal to the search engines. Ideally, you have a few keywords you want to be ranked for and this is when you would work them into your content. To avoid being banned from the search engines, understand that this is not about stuffing your content with your keywords. You need to add in your keywords in a way that makes sense. Avoid being viewed as a spammer by the search engines by watching your keyword density. Also, SEO copywriting isn’t like the traditional copywriting because here you’re also trying to convince the search engines along with the human readers. This form of writing can be difficult to learn but the benefits are worth the effort. Study the following tips to help you become an efficient SEO copywritier.
It’s common knowledge, and based on a lot of experience, that the heading is one of the most important parts in SEO copy. When you write your content, you need to have a purpose, and that purpose should be to guide the reader and at the same time give the search engines what they want. Therefore, when your heading has to get attention and create interest, plus you’ll need to optimize the heading for SEO. The level of competition in most niches is approaching insane levels. That is why you need to take heading creation very seriously because it has to get your content read. So make it easy to understand what the content is all about as well as being optimized and conferring a benefit. A well-written headline will arouse the interest to find out more about the content. Your optimization efforts will be rewarded if you put thought into it and optimize your headings. The optimization battle cry is relevancy, and that’s what you always need to bear in mind with your headline. However, keep in mind that your headings should be relevant with your content in every way. So the headline keyword phrases have to be the same as your content keyword phrases.
Bullet points, for benefits, are always a good thing to use because they facilitate scanning which is something that all online readers do. Of course you’ll need to list your bullet points so they stand out from the other text. Bullet points should be used for listing benefits, and then they’ll be easier to read because people can quickly scan them. The net result is your readers will understand pretty fast what the most important items are in your article, or copy. Could there be a benefit to SEO? No real benefit in terms of ranking and SEO, but they do lend a lot with helping your readers and that’s a positive thing.
You may want to take care that you’re putting sufficient amounts of content on your pages. It is possible to have too little content, so be sure you have high quality content plus enough of it. If you’re unsure about length of content, then just make it a standard 400 words. Keyword density is another concept you’ll have to deal with, so make your content kw density about 4% or maybe even 5%. For your content, be sure to insert your main keyword phrase into the first paragraph. Continued learning and practice will only improve your own copywriting efforts.
