Profitable Offline Marketing Tactics for Internet Marketers

I hope you are not a part of the majority of internet marketers who only market online and not any place else. In fact, using only online methods to promote your products and services is pretty bad business sense. Sure it is cheaper to market your business using online methods (most of these methods are free!), but doing that means that you won’t ever truly reach your full business potential.

True marketing includes any advertising channels that can generate leads and buyers at a profit so if you are not including offline marketing then you aren’t doing what real marketers do. Making sales is not an option when it comes to running a business so don’t exclude any marketing opportunities. Why not explore your offline market as well? Here are some tried and true methods of offline marketing that you can use to promote your business.

Turn your car into an ad on wheels. This isn’t what you think; you can make this work without any extreme measures. Making a full conversion of your car to advertise your business can get you a lot of exposure but you need to think about if that something you really want to do. If you don’t want to ride around with a large display on your car; then, why not start making use of bumper sticker’s for your own business? There are tons of places that will create an eye catching sticker for you with your URL on it. You might even try a window sticker. Also, a bumper sticker can become popular and people will voluntarily place one on their car that also includes your site’s URL.

Placing regular display ads in newspapers is another potentially profitable tactic. Go through your local newspaper and ask yourself where a small ad might be effective. If you start off with a modest sized ad that is only an inch or two, the cost won’t be very high. Thousands of newspaper readers who are not web savvy might see your ad, especially if it’s well targeted in the section most suitable for your offer. One trick you can use to track the effectiveness of your ad is to offer people who see the ad in the paper a coupon code they can use to purchase from you. Having good graphics helps offline ads (just like online ads) perform better!

Pens are good because they trade so many hands. You want a slogan or a short ad that will entice the reader to visit your website and yes this can accomplished with a pen. Once you have them you will most likely exhaust your supply faster than expected. You can pass them out to people when you are riding on public transportation, if you ride it at all. If it is not against your workplace rules then pass some out to your coworkers and leave a few in the cafeteria. Or if you know of any other busy places then you can pass them out to people without a hassle. Who wouldn’t accept a free pen!

There are so many ways to market an online business off of the internet. Offline marketing is a goldmine for the internet marketer who is willing to use a small amount of creativity to make his business grow. We are internet marketers and spend hours a day online but don’t make the mistake of thinking that the rest of the world does too. By combining both offline and online marketing you will achieve far greater results than those who are stuck on only internet marketing and you will only outgrow them with time. So, how long are you going to make your new offline customers wait for you?