Creating High Converting Squeeze Pages
Creating Squeeze Pages with a High Conversion Rate
If you’re in the affiliate marketing business, having a good squeeze page that converts is extremely important, since conversions highly matter. Driving traffic to a particular page has gone expensive these days, you either pay with your time/effort or obviously money. This is why it’s important to convert the traffic you get with a squeeze page that gives results. If you are seeking profit from your business, and you take into consideration how expensive it is to obtain new customers, you will see why you must have an email list which you can market to over and over. The more subscribers you have on your list, the more leverage you can get out of it on the long run. One mistake many affiliate marketers fail at making great profits is the belief that people can figure out how to navigate your site, and motivate themselves to sign up for the program. Keep in mind that if your visitors get confused or irritated by something on your site, they’ll go on to another site and leave you in the dust. Attracting, interesting and keeping your visitors as subscribers is an essential aspect of your marketing plan. In this article we will be discussing a few elements of a squeeze page that helps you get a high number of subscribers.
Simplicity is the best approach when you design and create your squeeze page. Nothing on this page should be vague or confusing for visitors. Your purpose with the squeeze page is to get a desired action done by the visitor, so if you try to make things complicated and get unnecessary distractions in the way, it will only lower the conversion rate. Your website visitors are unique so the navigation sections of your page are of paramount importance. So you have to make sure every element is presented in the simplest way, with the benefits clearly indicated. Since conversions are both increased and decreased by including graphics on your page, the choice is yours to make. Overdoing with the graphics can make your page look gaudy and unprofessional. Your page must have a neat appearance, one that inspiree the visitor to take action. You’re trying to get visitors to read the features and benefits and subscribe to your list without being distracted by the graphics. This is why a clear call to action is so very necessary. You need something very simple that when read, will cause your reader to feel that they need to subscribe to your page.
Another thing that you need to keep in mind is that there should be no outgoing links or ads on your squeeze page. When a person lands on your squeeze page, they should have only two options – either to subscribe to your list or leave, as simple that. You shouldn’t offer them any other exit points. Make sure the opt-in box isn’t below the fold when the visitor comes to your page. You could lose a prospect if you don’t give them the opportunity to sign up immediately. This means that the fields for basic information such as name and email address have to be visible the moment the visitor hits your page – don’t make them scroll down to find this. A clearly visible above the fold opt-in box will increase your website’s conversion rate.
Last but not the least; enhance your squeeze page with time and according to the response you get. Tweak it and change it whenever you feel the conversion rate is going down. When you follow these simple rules, you’ll be able to produce a variety of squeeze pages that bring you the desired results.
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