Proven Strategies For Higher Converting Banner Ads
Yes, if you’re wondering about the profitability potential with banner advertising, then rest assured they still can work great. So without much ado, let’s get to the heart of it all with three banner advertising tips you can take and run with. Your website, or any site, needs to load as quickly as possible; so that means your banner ads cannot be heavy. Your ad could have a negative impact on the visitors to the site because people don’t want to be bothered anymore with slow sites. There are a lot of possibilities as far as effect on the website, but keep in mind that you could suffer with conversions or high bounce rates on your site. If you make your own banners, then optimize your graphics and pay attention to load times.
Be sure to make your ads slow to medium speed, at most, if you want to use animation, or flash. No matter what, you never want to negatively interfere with the browser load times. The very best strategy is to always base your ads, graphics, and anything else on your target market. The more simple your ads are, the higher will be your click through rate, because people can be averse to the traditional blaring, heavy banner ads.
All of your banner ads must have a strong call to action because without it, you will never receive positive feedback. It you want your prospective customers to do certain things, then you must clearly explain this. Don’t assume that they will know about it themselves or that it’s not necessary. If you don’t have a specific call to action, this could mean the difference between success and failure. There are many good banner ad designs that fail to get the response they should because they don’t tell their prospects what needs to be done. For example, if you want your prospects to visit your site and subscribe to your newsletter, convey that in your banner ad. You should try and put in a lot of effort in making sure your banner ad’s call to action is strong.
Not only must your copy be clear and concise, but your use of graphics must have the same qualities. Be sure to choose images carefully for each banner because they appeal to the reader’s emotions just like your copy does. There’s also an artistic element to your banner ads that combine the power of visual with the text. Also, if you decide to hire a someone to design your banners, then it’s important to communicate clearly what you want and expect. Obviously, if you devote the amount of work required to make your banners and advertise with them, then your odds of success will be much higher. Banner ads have received a lot of bashing over the years, but if you really know what you’re doing they still work – funny, isn’t it?